The world of fashion is brought to your fingertips in a new virtual exhibition by Google in collaboration with African Heritage House and Mcensal School of Fashion
3000 years of the world’s fashion is brought together in the largest virtual exhibition of style. The “We wear culture” project by Google Arts & Culture is a collaboration with African Heritage House and Mcensal School of Fashion in Kenya and over 180 renowned cultural institutions from New York, London, Paris, Tokyo, São Paulo and around the world. Using state-of-the-art technology, the project allows you to explore everything from the ancient Silk Road, through the courtly fashions of Versailles, to British punk and the stories behind the clothes you wear today. Iconic pieces that changed the way generations dressed, such as Marilyn Monroe’s high heels or the Black Dress by Chanel are brought to life in virtual reality. Traditional African textiles and costumes by African Heritage House are now available online as part of the global exhibition opening today.
Fashion experts, curators and designers as well as universities, museums and NGOs from around the world collaborated on the exhibition to show that fashion is a part of our culture, a form of art and a result of true craftsmanship. Google’s state-of-the-art technology, including virtual reality, 360° videos, Street View and ultra-high resolution “gigapixel” images were used to preserve the collections and make then available for everyone.
Alan Donovan, founder and director of African Heritage House said: “ The Google Arts & Culture platform will provide unlimited access to our world class collection of African artifacts through 3D technology providing an outstanding experience to online visitors. This will help promote and preserve aspects of African culture facing extinction. In addition, we hope that the app will encourage documentation and learning of African culture.”
Linda Muthamia, lecturer at Mcensal School of Fashion said that “innovative technology is very useful for us as Mcensal school of fashion because majority of our students and potential students are young people who get most of their information online. Google Arts & Culture platform is a wonderful opportunity to show and share our craft. This is a great time for the fashion industry in East Africa and as a school we are committed to continually raising fashion standards. Our current and potential students will benefit greatly to be immersed in the fashion design story as shown on the Google Arts and Culture platform.”
The project brings together the collection of African Heritage House and Mcensal School of Fashion with over 180 emblematic institutions. The stories of four iconic pieces that shaped fashion history are brought to life in virtual reality
The We wear culture exhibition is available online at g.co/wewearculture and through the Google Arts & Culture app on iOS and Android for everyone.
Check out pictures from the launch