Gone are the days when calendars had flowers and birds, nowadays companies go to the next level to ensure that their calendars don’t just have a place in your home or office, but that it leaves an unforgettable mark in your mind to ensure they dominate your thoughts the entire year.
Pirelli has been known to publish exquisite calendars since 1963 and every year they go bigger and better. For their 45th edition Pirelli have decided to bring out a fantasy. Their 2018 theme is ‘’Alice in Wonderland” and it has an All Black Cast.
The issue will have various Celebrities such as our very own Lupita Nyong’o, RuPaul, Djimon Hounsou, Lil Yatchy, Sean Combs and Whoopi Goldberg. It will also include models such as Adut Aketch, Adwoaa Aboah, Alpha Dia, Duckie Thot, King Owusu, Naomi Campbell, Slick Woods, Thando Hopa, Wilson Oryema And singer Zoe Bedeaux.
In the story Alice in wonderland, most depictions usually portray Alice as a white Lady, and the essence of this feature is to help stop cultural notions and that we as a society should not be confined in the way we think. Tim Walker, who is the photographer of the project stated that ‘’…Alice can be anyone’’. ‘’It’s an essence…You don’t have to be confined. Focus on what it represents.’’
Giving a different view of Alice other than what society expects is intended to help in improving cultural development.
Below are some behind the scenes photos from the shoot.