Sleek MakeUP announced the launch of The GlowDown, the first activation under their recently launched “My Face. My Rules” platform – the brand’s promise to champion everyone’s right to define their own individual beauty boundaries. Through a series of four challenges showcasing expression and creativity with top beauty gurus, The GlowDown showcases the industry’s greatest talents to craft unique makeup looks. Talent participants include YouTube star Laura Lee, the host of each challenge, much-loved beauty influencers Bri Hall, Sonjdra Deluxe, Nazanin Kavari and Kristen Leanne, and drag queen stars Miss Fame, Peppermint, Pearl and Violet Chachki.
Each challenge sees two participants going face to face and creating personalized looks based on a specific theme, rallying around Sleek’s #MyFaceMyRules mantra. These include Lit AF, showing off the glow of influencer-favorite Sleek Highlighting Palettes, and #Throwback taking it back in time to fashion-fueled eras.
Each week throughout the summer, challenge videos curated by the participating influencers will go live across YouTube, and will all be pinned to a playlist within Sleek MakeUP USA’s YouTube channel.