What would you do for love? An eternal question which has puzzled lovers for centuries and which is now being answered by a dedicated group of celebrities, stars and influencers spearheaded by DIOR brand ambassador Natalie Portman, who is also the face of the brand’s newest fragrance Miss Dior Eau de Parfum. In an innovative initiative DIOR has launched a beautiful campaign – the DIOR Love chain –which invites you to tell the world what you would do for love. And thousands of men and women are taking up the exciting challenge by posting a video or a photo on Instagram with their answer and the hashtag #diorlovechain while urging their friends and followers to do the same.
You can join the Dior Love Chain by sharing your creative photo/video answers using the hashtag #DiorLoveChain. And for each post @diorparfums will donate 1 US$ to the charity @wemovement which support communities in 9 countries across the world in partnership with Natalie Portman, including the WE schools initiative in Kenya, which aims to provide education for young girls, empower women and help them access health care with ease. The fact that DIOR is supporting this Kenyan charity should not only make you proud but be an incentive for you and your friends to join the love chain and contribute to this noble cause.
Your content and the content of your friends who continue the chain may also be featured on Dior’s website and could be included in an exciting travelling exhibition that will open in Shanghai in 2018.
Meanwhile you can go to #diorlovechain, the Instagram page of the campaign, and watch some of the contributions – sometimes moving, sometimes surprising or funny, but always from the heart – of the very many people who have responded so far – including our own Silvia Njoki
When @dior asked me what I would do for love I replied with this video. I showed myself superficially taking off my makeup as a symbolic sign of letting my guard down. Love is letting the one I love share in my deepest insecurities, when I can finally expose parts of my personality including my weaknesses that I would normally hide to make me appear stronger and more confident. . . And you, what would you do for love? You can join the Dior Love Chain by sharing your creative photo/video answers using the hash tag #DiorLoveChain. And for each post @diorparfums will donate 1$ to the charity @wemovement. In partnership with Natalie Portman, They are committing to the WE schools initiative in #Kenya, which aims to provide education for young girls, empower women and help them access health care with ease. Your content and the content of your friends who continue the chain will not only help raise money for this noble cause, but may also be featured on Dior's website and potentially in an exciting travelling exhibition next year! I nominate all my followers and my friends @mslelob @k_knaust @zawadinyongo @stylish_nick @drudysseus @debbynash @royalreelphotoghy_ to share your answer and help build the #diorlovechain @diorparfums @wemovement #ad ❤
Now the ball is in your court. We hope you will be inspired to let us know what YOU would do for love…