Ciara has had an eventful year, after dating and eventually getting married to the love of her life, getting signed on by IMG model management, she is winding up her colorful year by being named Revlon’s global brand ambassador. Whether coincidental or by sheer luck this moment was set in stone years before she was born. According to Ciara, a while before her birth as her mother was trying to figure what to name her, her dad bought her a fragrance called Ciara by Revlon.
On finding out about the origin of her name, she set her mind to work with the brand in future. Revlon’s focus on female empowerment also endeared her to get involved with the brand in a bid to use it as a platform to impact women and the world in a positive way. Apart from the being a representative of the brand, Ciara will also be part of Revlon’s “Choose Love” campaign which launched in 2014 to celebrate love and all of its positive aspects and possibilities. She will also promote Revlon’s ColorStay Eye Liner and Kiss Balm launches. For which, she’ll appear in multiple multimedia campaigns, including online, in stores and on social media. It has been a good year for the newlywed, Revlon couldn’t have picked a more deserving spokeswoman.