The Sweden@Kenya forum #creativenations, which took place in Nairobi, included two days of creative studios where inspiring Swedish and Kenyan creatives and experts shared, exchanged, learned and co-created together under the four main focus areas of the event: fashion/tech, sustainable lifestyle, storytelling and creativity around urban spaces.
This forum was highlighting the fact that the creative sector is a vital force for growth in society. A strong creative sector impacts the economic growth of nations and provides significant non-monetary value. A thriving creative sector depends on a healthy ecosystem of government, non-profit organizations, public and private sector actors, artists and other cultural professionals all working together. Successful trade in new markets is built on local contacts and established relationships
Its aim is to create new partnerships and to explore new markets and trade possibilities by bringing together creative entrepreneurs with the support of the respective ministries in their countries. In this case the Nairobi #CreativeNations forum is organized by The Swedish Institute and Swedish Embassy in Nairobi together with the Kenyan Ministry of Sports, Culture & the Arts.
A similar initiative has previously been conducted in Rwanda, Zambia and South Africa by the Swedish Institute.
Of note was the Fashion Show Cocktail where the topic – Innovation for the culture and creative sector with a focus on Fashion Tech was discussed. The fashion show brought together an edgy yet minimalistic mix of Kenyan and Swedish fashion in designs and showcases curated by Sweden@Kenya participants: Sunny Dolat (Program Manager for Fashion, The Nest, Kenya) and Elin Frendberg (CEO of the Swedish Fashion Council) and Oskar Juhlin (Professor and founder, Mobile Life Centre, Sweden).
The highlight of the show was an oversized pink puffer coat worn by Kenyan model Anjili laura, the coat is by Ella Boucht and was borrowed from Rihanna’s personal wardrobe.
Designers from Kenya were Katungulu Mwendwa, Kepha Maina, Monoxrome by Munga, Adele Dejak and Afrostreet by Yvonne.
Showcasing from Sweden was, Lazoschmidl, Stylein, Filippa K, F.A.S and Ella Boucht