Eliud Kipchoge Teams with Nike to Run World’s Fastest Marathon

 

When attempting to break barriers never before broken, strategy is important. Nike, one of the world’s leading shoe brands is well aware of this. In their latest campaign dubbed #Breaking2, Nike partnered with reigning Olympic marathon champion Eliud Kipchoge to try and run the fastest marathon ever, in under 2 hours. This is a feat that has yet to be achieved before.

While Kipchoge did not manage to break the 2 hour time barrier, he set the fastest time recorded to date after covering 26.2 miles in 2 hours 25 seconds on Saturday. He failed to break the barrier by just 26 seconds! The race was set in a controlled environment and the athletes wore special light weight Nike shoes made to enhance the experience of the athlete. It took place at the Formula 1 racetrack in Monza, Italy.

Nike also teamed up with Zersenay Tadese of Eritrea and Lelisa Desisa of Ethiopia in the campaign and they both did 2:06:51 and 2:14:10 respectively.

While Kipchoge set a new record, Nike acknowledged that it would not be considered for a world record as the race did not necessarily comply with rules usually set in official marathons. All in all, this was a big win for Eliud Kipchoge, proving to be the best at what he does world over!

Watch Kipchoge set the record on the Nike #Breaking2 campaign here.

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Annrita Kiriamiti

Annrita Kiriamiti

Fashion and Entertainment Writer

A girl well ahead of her time. I plan to change the world through my words and look good while at it.

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