When attempting to break barriers never before broken, strategy is important. Nike, one of the world’s leading shoe brands is well aware of this. In their latest campaign dubbed #Breaking2, Nike partnered with reigning Olympic marathon champion Eliud Kipchoge to try and run the fastest marathon ever, in under 2 hours. This is a feat that has yet to be achieved before.
While Kipchoge did not manage to break the 2 hour time barrier, he set the fastest time recorded to date after covering 26.2 miles in 2 hours 25 seconds on Saturday. He failed to break the barrier by just 26 seconds! The race was set in a controlled environment and the athletes wore special light weight Nike shoes made to enhance the experience of the athlete. It took place at the Formula 1 racetrack in Monza, Italy.
Nike also teamed up with Zersenay Tadese of Eritrea and Lelisa Desisa of Ethiopia in the campaign and they both did 2:06:51 and 2:14:10 respectively.
While Kipchoge set a new record, Nike acknowledged that it would not be considered for a world record as the race did not necessarily comply with rules usually set in official marathons. All in all, this was a big win for Eliud Kipchoge, proving to be the best at what he does world over!
Watch Kipchoge set the record on the Nike #Breaking2 campaign here.